September 23, 2025
The telecommunications industry stands at a pivotal crossroads. As telcos transition to technology-driven enterprises, artificial intelligence (AI), particularly large language models (LLMs), emerges as a central pillar. The potential benefits are enormous: smarter customer service, more resilient networks, and leaner operations. However, a foundational challenge persists: the ability to monetize vast data assets effectively. Despite possessing volumes of valuable customer and network intelligence, many telcos have struggled to convert data into meaningful revenue or differentiated service advantages.
A pressing reality for telcos is the scarcity of talent and resources crucial for AI success. With intense competition from hyperscalers, fintech, and tech giants, telcos face a compelling challenge in attracting AI expertise. These sectors offer alluring pay, cutting-edge projects, and rapid growth opportunities, creating a “brain drain” scenario. As a result, telcos must rethink their AI strategies, carefully balancing scale and specialization to navigate talent scarcity and investment risk. Notably, telcos in Korea, Japan, and China are exceptions, with these countries leading in AI expertise.
The Rising Costs and Risks of Building LLMs
Building proprietary LLMs comes with staggering costs, often ranging from $10 million to $100 million in compute alone, excluding infrastructure, talent, and ongoing update costs. Security concerns also loom large: telcos manage sensitive subscriber data and national critical infrastructure, making their AI systems prime targets. Larger LLMs are harder to audit, more vulnerable to data leakage, and costly to secure. For most telcos, investing in a homegrown LLM is less about mastering technology and more about managing a high-stake gamble with uncertain rewards. Moreover, telcos don’t need the compute that comes with LLMs. The workloads required to be run by them are a fraction of those of the hyperscalers and AI LLMs like OpenAI.
As telcos navigate the complexities of AI integration, the decision between deploying Large Language Models (LLMs) and Small Language Models (SLMs) becomes critical. While LLMs offer broad capabilities, they come with significant costs and infrastructure demands that may not align with the specific needs of telcos. Here’s why SLMs present a compelling alternative:
The answer isn’t LLM for everything. The focus should be on what AI workloads are required and what language models and RAG are needed. SLMs and light SLMs that can be run at the edge can suffice.
For many telcos, partnering with AI giants such as OpenAI, Anthropic, Google DeepMind, and Meta presents a pragmatic approach. Partnering provides:
Telco examples confirm this approach’s value: Vodafone’s AI copilot cut call center handling times by 25%, while AT&T’s collaboration with Microsoft Azure enabled predictive fault detection that reduced network downtime. These wins come from effectively deploying existing models rather than duplicating development efforts.
Some specialized situations warrant custom LLM development:
However, such efforts require significant capital, as well as deep alignment of data strategy, AI talent, and long-term business goals—viable only for a few players with substantial resources. With the exception of Korea, Japan, and China, most telcos may not have the scale or language support needed for such endeavors.
The future for telcos lies in balancing foundational LLM partnerships with strategic SLM deployments. This balance enables telcos to:
Telcos that rethink their AI strategies to integrate scale, specialization, and monetization will be best positioned to thrive as technology-driven enterprises amid fierce industry competition.
In conclusion, the journey to becoming an "Aico" is not just about adopting the latest AI technologies but about strategically leveraging them to create sustainable value. By focusing on what matters—security, efficiency, and domain-specific excellence—telcos can transform challenges into opportunities and lead the way in the digital age.
Connect to unlock exclusive insights, smart AI tools, and real connections that spark action.
Schedule a chat to unlock the full experience