Getting customers to market for you isn’t a fantasy—it’s a strategy. The other day, Manoj and I started chatting about what we could share from our daily lives that sparks this idea. We quickly landed on brands that grab us—not through ads, but through experiences we can’t stop talking about. Manoj’s hooked on Bacha Coffee and I can’t get enough of fintechs.  

Bacha Coffee: Stories Brewed in the Moment

Manoj can’t stop talking about Bacha Coffee. It’s a masterclass in quiet impact. With stores tucked next to luxury brands in travel hubs, they don’t focus on the coffee drinkers—they focus on the gifters. It’s not about sipping a latte; it’s about travelers buying a piece of luxury to share back home. A quick purchase becomes a “you’ve got to try this” moment for friends. That’s the magic—customers don’t just buy; they share, and the buzz follows.

Trust Bank Singapore: Growth Fueled by Friends

For me, it’s fintechs like Trust Bank in Singapore. They didn’t just launch a digital bank—they sparked a movement. With seamless service and clever referral programs, Trust bank turned customers into advocates who invited their friends and family along for the ride. It wasn’t about flashy campaigns; it was about actual trust that the bank built for the customers. People shared because they believed, and Trust became one of the fastest-growing digital banks in the region.

These stories aren’t one-offs. Look at telecoms like Globe in the Philippines with GCash—it’s more than a payment app; it’s a lifeline. Users split bills, pay vendors, and rave about the convenience, turning everyday moments into marketing gold. Indonesia’s GoPay empowered the unbanked, sparking grassroots buzz that no ad could match. These brands didn’t just serve; they solved a genuine problem—and customers spread the word.

The Takeaway: Give Them a Story

The secret is none of these companies leaned on big budgets. They leaned on their customers. By delivering exceptional, talk-worthy experiences, they made sharing feel natural. In telecom and banking, where connection matters most, that’s pure treasure.

So, what if your customers marketed you? They can—if you give them the right story to tell. Are you ready to start?

Connect with me and I will help you create a story worth telling - Click here